Email Marketing Success keys

• Only send email to people who know you.People open email from people they know, and they delete email from people they don’t recognize or mark it as spam. It doesn’t even matter what’s legal or ethical. If your business makes a habit of emailing total strangers, then your reputation, your budget, and your growth will suffer for it.
• Don’t treat email addresses like email addresses; treat them like relationships.An email address is one of the most personal things someone can share with your business because it’s an invitation to send your messages to a place where he or she sends and receives personal communications aswell as business ones. Email doesn’t work if it feels like a computer-generated HTML document. It has to come across as being part of a meaningful relationship.

• Send relevant content that has value to your recipient.You probably weren’t going to send irrelevant, valueless content on purpose, but content with good intentions isn’t the same thing as value and relevance. In order to ensure that your emails are valuable and relevant, you have to know exactly what your audiencewants. You have to be a good listener to be a good communicator.
• Don’t share email lists with anyone.Your email list is a valuable asset. It will lose value if you loan it to someone else because the people on your list won’t recognize a foreign sender. Besides, you should never borrow an email list from someone else.
• Maximize your delivery rate.Getting email delivered is harder than you might think. Internet Service Providers (“ISPs”) such as Yahoo!, AOL, and Hotmailwork diligently to block emails from unwanted senders. If your email isn’t up to professional standards in reputation, technology, or permission, you might as well be sending your email directly to the junk folder.