How to make money

First of all, you should start by asking yourself these 3 questions

• Define your target market. What are the characteristics of your most likely customers (age, gender, location, interests, business types, etc.)?
• How do they congregate (where, with whom, when, etc.)?
• How do you plan to reach them (directly, indirectly, word of mouth, etc.)?

Then you have to allocate a percentage of the total future revenue into one of three buckets :

• The Unaware : people or businesses that have no idea who you are today
• The Aware : people or businesses that know of you today but are not a customer
• The Active : people or businesses that have already purchased from you